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Bring a piece of Upper Midwest brewing history back to life. This backlit reproduction sign features classic Schmidt Beer artwork: an ice fisherman pulling a big northern pike through the hole, with fish houses dotting the frozen lake behind him. Across the top is the old slogan, “The Brew that Grew with the Great Northwest!”
When it’s off, the sign shows full, vivid color. When it’s lit, the whole scene glows evenly, and the red Schmidt shield really pops.
Details
- Size: 12" x 24"
- Layered build: printed acrylic face on a PVC backer with a rustic wood-grain border
- Brushed metal standoff hardware for a clean, floating look
- LED backlighting with plug-in power cord
- [Limited run, numbered to 500 — remove if this design isn’t part of that line]
- Ready to hang
It’s a good fit for a bar, garage, man cave, fish house, cabin, or lake place. It also makes a great gift for anyone who grew up with Schmidt or spends winters out on the ice.
This is a reproduction made for decorative purposes. It is not an original vintage advertisement, and it is not affiliated with or endorsed by the brewery or brand owner.