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Original mid-20th-century illustrated tourism booklet promoting Veracruz, Mexico, published by the Comisión Local de Turismo de Veracruz (Local Tourism Commission), circa 1948–1951.Features a striking full-color illustrated cover depicting a traditionally dressed Mexican couple against a tropical coastal landscape, with palm trees, flowers, and boats. The cover illustration bears an artist’s signature in the lower-right corner.An attractive example of postwar Mexican tourism advertising and regional graphic design.Notable Features:* Original illustrated cover: Vibrant color artwork depicting traditional Mexican dress and the tropical Veracruz coastline.
* Historic photographs: Numerous black-and-white views of Veracruz, including its waterfront, beaches, architecture, historic buildings, hotels, and recreational attractions.
* Credited photographer: Interior publication credits identify Faustino Sánchez as photographer.
* Historic road maps: Illustrated driving itineraries from Mexico City to Veracruz via Jalapa (Xalapa) and via Orizaba and Fortín.
* Period beach photography: Photographic views documenting Veracruz’s developing seaside tourism industry.
* Local publication: Issued by the Comisión Local de Turismo de Veracruz rather than a national commercial travel publisher.
* Historical government connections: The booklet identifies President Miguel Alemán Valdés and Interior Secretary Adolfo Ruiz Cortines among the honorary officials associated with the tourism commission.
