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DE BEUKELAER’S ALBUM: DAVY CROCKETT. Color pictorial card covers, staple-bound with 125 color pictorial cards with images from the Disney features pasted in. Size: 13 ½ by 9 ½ inches. Light wear to the edges. A near fine, complete copy of one of the rarest De Beukelaer albums.
In 1939, the Belgian company De Beukelaer sought to take advantage of the popularity of Disney’s Snow White and the Seven Dwarfs by marketing Snow White themed chocolates and cookies. These were sold packaged with colorful cards with characters and animals from the feature which could be collected and pasted into albums, which the company also sold. The albums had blanks designated for each card, with accompanying descriptive text, issued in either French or Dutch. In subsequent years similar campaigns were based on Pinocchio, Dumbo, The Three Little Pigs, Cinderella, etc. There were either 50 or 100 cards for each album, and they had to be pasted in. Collecting and pasting complete sets was a challenge, and not many complete sets survive.
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