Vintage 1975 Fanta Soda Coca-Cola Advertising Salesman Promo Binder Portfolio For Sale

• Brand: Fanta / Coca-Cola

• Description: Original 1975 Fanta \"It\'s a Bottle of Fun\" promotional campaign binder containing marketing, advertising, merchandising, and promotional concepts distributed to field offices and bottlers. Features colorful period graphics, campaign objectives, promotional materials, cookie cutter promotion concepts, coloring activities, toy shopping spree promotion, and retailer marketing plans

Condition

Preowned vintage condition. Binder and pages show age-related wear, handling marks, edge wear, and storage wear consistent with use. Please review all photos for condition details.

Historical Note

This original 1975 Fanta \"It\'s a Bottle of Fun\" promotional binder represents a complete integrated marketing campaign developed by The Coca-Cola Company during a period when soft drink brands were aggressively competing for youth and family consumers. The campaign combined advertising, point-of-sale promotions, contests, premiums, retailer programs, and merchandising initiatives into a unified branding effort. Surviving corporate promotional binders of this type were typically distributed internally to bottlers, field offices, and marketing personnel, making them considerably scarcer than consumer advertising pieces.

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